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'''YouTube''' is an American online video-sharing platform launched on February 14, 2005, by three former PayPal employees - Chad Hurley, Steve Chen, and Jawed Karim. It was subsequently acquired by [[Google]] in November 2006 for $1.65 billion. YouTube allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users' channels. |
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'''YouTube''' is an online video platform owned by Google. It is used for video hosting, livestreaming, music, education, entertainment, news, commentary, short-form video, community posts and creator monetisation. |
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== History == |
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YouTube was founded by Chad Hurley, Steve Chen, and Jawed Karim, who were all early employees of PayPal. The idea for YouTube came from Karim's frustration with not being able to find easily accessible video clips online of the Super Bowl XXXVIII halftime show in 2004. The trio registered the domain name "YouTube.com" on February 14, 2005, and began developing the site in April of the same year. |
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YouTube's own About page states its mission as giving everyone a voice and showing them the world. In practical terms, the platform connects viewers, creators, advertisers, music rights holders, media companies and educational channels through a large recommendation and search system. |
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The first video, titled "Me at the zoo," was uploaded by Karim on April 23, 2005, and shows him at the San Diego Zoo. This was followed by the official launch of YouTube to the public in November 2005, at which time it was used primarily for sharing personal videos. |
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== History == |
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YouTube was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim. The first video, "Me at the zoo", was uploaded by Karim in April 2005. Google acquired YouTube in 2006. |
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YouTube's early growth was fuelled by the proliferation of broadband internet access and the increasing prevalence of digital video cameras. The platform quickly gained popularity, attracting millions of users who began uploading a wide variety of content, including music videos, vlogs, tutorials, and amateur films. |
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The platform later expanded beyond simple video upload and playback. Major additions included partner monetisation, Content ID, livestreaming, channel memberships, YouTube Premium, YouTube Music, YouTube Kids, Shorts and YouTube Studio. |
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== Controversies == |
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YouTube has been involved in several controversies over the years, including: |
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== Creator Tools == |
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Creators can upload videos, manage channels, use analytics, schedule premieres, run livestreams, respond to comments and manage copyright claims. YouTube Studio is the main dashboard for publishing, analytics, channel settings and monetisation controls. |
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* Copyright infringement: YouTube has faced numerous lawsuits from copyright holders for hosting copyrighted material without permission. The platform has implemented measures to address copyright infringement, such as Content ID, which allows copyright owners to identify and manage their content on the platform. |
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* Demonetisation: YouTube has faced criticism for its demonetisation policies, which have resulted in some creators losing revenue from their videos. The platform has updated its monetisation policies in response to criticism, but controversies surrounding demonetisation persist. |
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* Content moderation: YouTube has faced criticism for its handling of controversial content, including hate speech, misinformation, and harmful content. The platform has implemented policies and algorithms to identify and remove harmful content, but it continues to face criticism for its content moderation practices. |
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The YouTube Partner Programme allows eligible channels to earn money from advertising and other features, subject to policy and eligibility requirements. |
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== Most Popular YouTubers == |
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As of 2022, the most popular YouTubers based on subscriber count include: |
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== Moderation and Policy == |
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YouTube has rules on copyright, harmful content, harassment, misinformation, child safety, spam and other policy areas. Enforcement can include removal, age restriction, demonetisation, warning, strike or channel termination. |
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* T-Series: An Indian music and film production company with over 200 million subscribers. |
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* Cocomelon: An American children's nursery rhymes and songs channel with over 120 million subscribers. |
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* SET India: An Indian entertainment channel with over 117 million subscribers. |
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* WWE: A professional wrestling channel with over 78 million subscribers. |
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* Like Nastya: A children's entertainment channel with over 75 million subscribers. |
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Moderation remains controversial because decisions can affect public debate, news distribution, music rights, education, satire, creator income and advertiser safety. |
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== YouTube's Revenue Model == |
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YouTube generates revenue through a combination of advertising, subscription fees, and other revenue streams. The platform shares a portion of its advertising revenue with content creators through the YouTube Partner Program. Creators can earn money from their videos through ad revenue, channel memberships, Super Chat, merchandise shelf, and YouTube Premium revenue. |
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== Products == |
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Related products and services include YouTube Music, YouTube Premium, YouTube Kids, YouTube TV, YouTube Studio, YouTube Shorts and YouTube Advertising. |
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The amount of money a creator earns from YouTube depends on factors such as the number of views their videos receive, the demographics of their audience, the type of content they create, and the level of engagement their videos generate. |
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== See Also == |
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* [[Google]] |
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* [[Social_Media]] |
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* [[Social_Experiments_on_YouTube]] |
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* [[SEO_(Search_Engine_Optimisation)]] |
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In addition to ad revenue, YouTube also offers a subscription-based service called YouTube Premium, which allows subscribers to watch videos without ads, access exclusive content, and support their favourite creators through the YouTube Partner Program. |
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== References == |
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* [https://about.youtube/ YouTube: About YouTube] |
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* [https://www.youtube.com/howyoutubeworks/ YouTube: How YouTube Works] |
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* [https://support.google.com/youtube/answer/72851 YouTube Help: Create a YouTube channel] |
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* [https://support.google.com/youtube/answer/1311392 YouTube Help: YouTube Partner Programme overview] |
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* [https://support.google.com/youtube/topic/2803176 YouTube Help: Policy, safety and copyright] |
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Overall, YouTube's revenue model provides creators with various opportunities to earn money from their content and monetise their audience. However, the platform continues to face challenges related to content moderation, copyright infringement, and demonetisation, which impact creators' ability to generate revenue. |
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[[Category:Internet]] |
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[[Category:Media]] |